One
of the best kept secrets to giving yourself an edge in business and in life is
to invest in your business strengths and your personal talents and abilities
while others let theirs get stagnant.
Why
it’s such a secret: By definition, it doesn’t seem that your strengths would
warrant further time, attention or development.
And
therein lays the opportunity to supercharge your work.
A
noticeable example of how this idea separates the successful from the
satisfactory can be seen in our lawns in the spring: some are very lush and green
and others aren’t. The difference: smart
people know that the fall is the best time to fertilize. And in the fall, they did.
Fertilizing
now, means greater growth in the spring.
The
same can be true for you and your work.
So,
where does it make sense for you to invest?
Think
about what you do best, your business strengths (or personal talents and
abilities) and invest in that. Take your
superb people skills and make them 20% better; Sharpen your skills in
decision-making, or taking initiative or setting strategy so you become a
master of masters.
Maybe
it’s something you’re good at, specific to your industry. Take yourself from being “one of the better
ones” in your field to being the best at what you do.
Surely
we all realize by now that the difference between good and great is significant and perhaps our greatest
areas of opportunity.
Three
ideas for how to invest this fall:
(1) education / knowlege: take a
class, do research, follow a new blog, immerse yourself in publications related
to your strengths
(2) equipment or infrastructure: upgrade the tools or facilities that help
you put your strengths in play. Give
better presentations by having a better projector. Supercharge your brainstorming by having a
better conference room. Handle customer
complaints (a strength) better by having a better process for collecting
them. Etc.
(3) new colleagues: make connections with others who can partner or
play with you…or who really need what you have to offer. Start hanging around people who are the best
in areas where you are…good. Find more
people who desperately need what you consider second nature. They will call you to a higher game.
Fertilize, invest in yourself now, so that you can reap the rewards this coming spring. Mmmm…I wonder what a new guitar will do for my songwriting ability?
(This post was previously published in the November 2009 issue of Business Leader http://www.businessleader.bz/ )
